Ideation

Our ideation phase starts with one simple question: What is your goal?

Sometimes that leads to a follow up question but typically we hear things like “I just want to drive sales”, “Let’s get more people to try our product”, or “I want more people to know about my brand”. There are so many marketing solutions in the market today that choosing the right one can be cumbersome. Our focus is helping you build the right audience for the long run, one that allows you to focus on maximizing your budget while achieving your goals.

Here are some things to think about when ideating

Increase Awareness

From paid media, to social media, to guerrilla marketing; there are a variety of ways to increase awareness...and our technology can help make all of this a more efficient spend for you. Perhaps the most effective (and maybe the most underrated) marketing tactic to date is word of mouth marketing. Nielsen reports that 92% of consumers believe suggestions from friends and family more than advertising. But how do you get someone to recommend your product? We believe it all starts with a high quality experience.

Drive Sales

To increase sales for your brand you simply need more people to buy your product. There are countless ways to do this and one of the most effective ways is through sampling. 54% of people report buying a product after they sample it. That’s insane to us, but it’s a sure fire way to get people in the store or to buy online. Keep in mind though that to drive sales you have to find the right consumers for your product and that’s where the Skosay Edge comes into action.

We’re ready, are you?

Let’s chat about your goals and get started.

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